<source srcset="https://cdn3.brettterpstra.com/uploads/2012/10/systematiclogo_tw.jpg 1x, https://cdn3.brettterpstra.com/uploads/2012/10/systematiclogo@2x.jpg 2x" />
<img class="alignright" data-original="https://cdn3.brettterpstra.com/uploads/2012/10/systematiclogo_tw.jpg" data-at2x="https://cdn3.brettterpstra.com/uploads/2012/10/systematiclogo@2x.jpg" src="https://cdn3.brettterpstra.com/uploads/2012/10/systematiclogo.jpg" alt="Systematic logo" title="Systematic logo" />
        </picture>](http://5by5.tv/systematic/105 "Systematic Episode 105 - Kevin Rothermel") [Kevin Rothermel](http://www.kevinrothermel.com/) works in advertising and digital strategies. He came by to talk about "viral" marketing, Facebook advertising, emotional purchasing decisions, and standing desks, among a variety of other topics. It was a great conversation, and I'd like to offer a big thanks to Kevin for making the time. [Check out the episode at 5by5!](http://5by5.tv/systematic/105)

Overtired Episode 5 just came out today, too. It was a rip-roaring-ride of a conversation with Christina, ranging from movie stars to Bigfoot to the Mac App Store. I’m enjoying doing this podcast and hope that it strikes a chord with a wide audience. Thanks for listening, everybody! Check out the Overtired #5 at 5by5! You may also want to follow @ovrtrd on Twitter as we start to kick that into gear.