Joining the BrettTerpstra.com giveaways

Hey, do you have an app or service you’d like to offer free copies of/subscriptions to to BrettTerpstra.com readers? That’s about 50k people who would love to hear about it. The average giveaway on BrettTerpstra.com gets 2-300 entries, and at the end of a giveaway I can provide a discount coupon to encourage entrants who didn’t win to go ahead and make a purchase.

Who’s included?

I have final editorial say on whether I’m going to promote your app. I’m open to all kinds of apps and services, and if I believe you’re offering a high quality option, there’s no limitation on what type of app/service or what platform it’s available on. If I don’t think your giveaway will garner enough interest, I may pass, but that’s been a rarity.

If I do pass on your app/service for a giveaway, I’ll still link it from a Web Excursions post, which drives a fair amount of traffic on its own.

What do I get?

You’ll get an announcement post, which includes a blurb from me about why people should be interested, as well as a 1-paragraph blurb from you. I can pull this from your website, or you can provide your own statement.

During the giveaway there will be an announcement email sent to my mailing lists, a followup “still time to enter” email the Thursday before the giveaway ends, as well as publicity on X (Twitter), Mastodon, Threads, and Facebook.

At the end of the giveaway there’s an announcement of the winners, which can also include any discount or incentive you want to offer to any dissapointed entrants. If you would like to offer any extra verbiage, just let me know. I maintain editorial control, but I’m open to anything that helps you promote/sell your product.

What’s needed

  1. 1-10 licenses or 1-year subscriptions (lifetime subscriptions are amazing, but you’re more likely to get a paying customer out of the deal if it’s only for a year). Most giveaways are for 2-3 licenses, which gets a fair response. If there are more licenses, people are more likely to believe they have a good chance of winning, so more enter to win. But even 1 license/subscription is enough to generate interest, especially if your price point is high.
  2. Your choice of fulfillment options. I can send out App Store codes, license codes, or coupons directly to winners, or I can contact you with the full name and email address of the winners, and leave license generation up to you. Just let me know which option you want, and if providing codes, be sure to time them so that they don’t expire before your giveaway is scheduled. Giveaway are already booked into August, 2024, so if your codes will expire in less than a year, let me know and I’ll contact you closer to the giveaway date to request codes.
  3. An email address to contact with the winner list. If you’re providing direct coupons/codes this is less important, but I still like to keep you/your marketing department in the loop. This email will also be CC’d on notifications sent to the winners.

Feedback encouraged

After your giveaway runs, I’d love to hear back from you on what impact it did or didn’t have on your sales. The goal is to spark interest in your product and promote awareness (and hopefully sales). Your feedback will help me hone the verbiage and timing to try to make this beneficial for everyone involved.

Contact

You can find all of my contact info here. Email is the best way to work with me on these (it gives me an easy-to-search audit trail).