BrettTerpstra.com Sponsorship Guidelines

Thank you for your interest in advertising on BrettTerpstra.com. Your post will reach over 50k readers with a vested interest in technology and productivity.

Summary

Materials required at least one day before your spot runs:

  • Headline
  • Up to 600 words of content
  • One (1) 1600px-wide image in landscape format
  • Optional short text to be linked in the sidebar of every page
  • Call to action and url (including optional tracking parameters)

See past sponsorships for examples.

Details

A sponsored post is written by the advertiser. I retain right to final edit, and in some cases will flesh out content from bullet lists of points for the advertiser, but this requires an agreement in advance and affects price.

Headline

The headline should be 80 characters or less (60 is preferred). The headline is up to you, and will have [Sponsor] appended on the site. An effective headline should offer a value proposition that will be detailed in the post, and preferably include the name of the advertiser/product.

Image

A sponsored post contains one image (required), included after my recommendation and before your content. The image provided should be 1600px wide, in landscape (or square) orientation. It will be displayed at 800px wide and provided at 2x resolution for high-res displays, and will scale for mobile/smaller devices. The image will be clickable and linked to the same link as the call to action.

The most effective images indicate where clicking it will lead, and can optionally include the call to action, positioning it at the top of the post as well as at the end.

Body Content

A sponsored post can be up to 600 words (no minimum), and can include paragraphs, bullet lists, links, and block quotes. The content should be written in your voice, not mine. It will be introduced by me with a personal recommendation, then it will be presented as you speaking directly to my audience. The content should include a call to action at the end, linked to your website, and including any tracking parameters you wish. Including multiple links to different urls within the content is allowed but not recommended — the call to action should be the focus. All links will have rel=nofollow appended to the HTML tag.

A sponsored post does the best when it focuses on a single value prospect or use case for your service/product. You can, of course, just list all features, but focusing on one feature/use case is more effective (example). If you’re running multiple spots, use a different focus in each spot.

For the duration of the sponsorship (1 week), every page on the site will have a short text link in the sidebar. If you don’t provide the text and destination for this link, it will read “Sponsored by [advertiser], [tagline from headline]” and link to the same url as the call to action. Feel free to specify this text when submitting materials. The majority of my readership (35k) uses RSS and won’t see this link, but the 20k who visit the site will see it on every page.

Social Media

Posts shared to social media will use the headline of the post and link to the post, not to the advertiser’s url (it’s assumed that interested parties will continue from the post to the advertiser). I have 13k Twitter followers and 2.4k Mastodon followers who will all see the post.

I look forward to working with you. Feel free to email me with any questions or clarifications.