[ 

<source srcset="https://cdn3.brettterpstra.com/uploads/2012/10/systematiclogo.7394.jpg 1x, https://cdn3.brettterpstra.com/uploads/2012/10/systematiclogo@2x.7394.jpg 2x" />
<img class="alignright" data-original="https://cdn3.brettterpstra.com/uploads/2012/10/systematiclogo.7394.jpg" data-at2x="https://cdn3.brettterpstra.com/uploads/2012/10/systematiclogo@2x.7394.jpg" src="https://cdn3.brettterpstra.com/uploads/2012/10/systematiclogo.jpg" alt="Systematic logo" title="Systematic logo" />
          </noscript>
        </picture>](http://5by5.tv/systematic/93 "Systematic Episode 93 - Alex Enkerli")

I didn’t know what ethnography was until I chatted with Alex Enkerli on this week’s episode of Systematic. It’s a topic I now find fascinating, and one that would have served me well when I was more focused on UX design. We talk about technology appropriation, understanding users and the fact that users innovate products, and not vice versa.

Thanks to Alex for taking the time. Check out the episode at 5by5!

I’m still working my way through all of the great submissions to the Audiodrop, but don’t forget that if you have an interesting job or pursuit that you think is changing things for people around you, I’d love to hear from you.