Posts Tagged “marketing”

  • User reviews matter

    I've talked about this before, here and on my podcasts. Online reviews are a matter of life and death for an app or a business. (And, sadly, all review systems are broken in some way.) This infographic from Website Builder offers some stats that show I'm not crazy.…

  • Make friends and influence nerds with the Lab's new tee

    Introducing the latest shirt available from my Teespring shop! It's bold and beautiful and reasonably priced. And by wearing some humane text syntax on your chest you'll garner immediate respect from other Markdown fans and find fun opportunities to explain nerdy topics to new people at parties and on dates. Especially on dates.…

  • Setapp: Sustainable recurring revenue for Mac developers

    We're seeing more and more Mac apps switching to subscription-based models. It reminds me of premium channels on my Apple TV: I cut my cable a long time ago, and was happy to have the option to add HBO, Showtime, and others without needing a cable subscription... but the cost added up fast. It's not going to be a sustainable model for users who need more than a couple of apps.…

  • Last chance: Lab v2 T-shirt run ends today

    I'm not mentioning this because I need sales, I really just don't want anyone to ask me tomorrow if I have any more because they missed this t-shirt run. If you've been meaning to grab one of The Lab v2 t-shirts, now's the time.…

  • The Lab v2 t-shirt, round 2

    I've had a few requests from people who missed the first (limited) run of The Lab v2 t-shirts. I think there's enough interest to do a small run, so if you missed out the first time around, now's your chance.…

  • Five more days to get a BrettTerpstra.com t-shirt

    This is just a quick reminder that there's only five days left to buy a t-shirt from my first-ever t-shirt campaign. I'm excited that I met (and doubled) my sales goal, but I wouldn't want anyone to miss out because they didn't get the news. Don't forget, the more t-shirts you have, the longer you can go between laundry runs.…

  • Quick Link: A cheat sheet for pitching your app

    App Design Vault has gathered tips from a few recent articles and books on pitching your app to blogs (including my own and Pitch Perfect by my friends Steve Sande and Erica Sadun). I maintain that getting blog coverage is the #1 path to app success, so I consider this a great resource.…

  • On releasing and marketing your new app

    I've realized that my experience as a blogger for larger organizations and someone who has successfully marketed their own app I have some knowledge that not every developer is privvy to. I think it's a good time to share what I've learned things I take for granted but that could be very helpful to others just getting started.…

  • A cheat sheet for App Store pricing

    > It might sound weird coming from a non-seller of apps, but I like seeing higher prices in the App Store. If the market will support higher prices, that's a really good sign that the App Store is becoming a quality marketplace, not just a snack machine. > > I use both free and paid apps that are probably worth hundreds of dollars to me based on what they do for me. Value is worth paying for, and the more profit potential the App Store offers, the better development we'll see in it.…

  • Odd-looking products, ugly websites and one very happy customer

    I hope that the folks at BSR will forgive me for picking on their website's aesthetics, as I have nothing but good things to say about the company and their products.…